Introduction By today, social media has been a primary event driver in the fast-moving digital landscape, being central to the shaping of consumer behavior and business success. Now, with new features, trends, and shifts in user preferences, businesses have to be agile and make the right platform choices to effectively reach their target audience. In…
Social media, once just a method to catch up with old friends, is now used by businesses around the globe to grow exponentially. The small local shop and big brand alike are using social media advertising to bring more eyeballs in front of their business, connect you with new customers, and drive growth into exponential…
Businesses can no longer afford to be outside of this sphere as social media is a must-have in today's fast-paced digital landscape. At present, billions are apparently active across platforms like Facebook, Instagram, LinkedIn, and Twitter (x). Indeed, social media is the modern dimension for brand visibility, customer engagement, and revenue growth. However, keeping up…
The age-old question persists in today's dynamically changing marketing landscape: whether to spend time and money on traditional marketing or to tap into the unrestricted powers of social media? As the digital world continues to grow, jump, and evolve, many brands are left pondering the same thing: whether to stick with tradition or take that…