Businesses can no longer afford to be outside of this sphere as social media is a must-have in today's fast-paced digital landscape. At present, billions are apparently active across platforms like Facebook, Instagram, LinkedIn, and Twitter (x). Indeed, social media is the modern dimension for brand visibility, customer engagement, and revenue growth. However, keeping up…
The age-old question persists in today's dynamically changing marketing landscape: whether to spend time and money on traditional marketing or to tap into the unrestricted powers of social media? As the digital world continues to grow, jump, and evolve, many brands are left pondering the same thing: whether to stick with tradition or take that…