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Lead Generation

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Generate Leads Through Social Media

When most marketers think of social media they immediately associate it with brand building, and not sales. After all, no one really buys products because of a Post, right? Wrong. The truth is that social media is much more than just a way to grow your brand and connect with your current customers. When done correctly, you can actually use sites like Facebook, Twitter, LinkedIn and Instagram to generate real leads for your business. And the cherry on top is that social media lead generation is cost effective, and produces results:

Connecting Social Media & Lead Generation

Let’s start with the basics. Lead generation is all about bringing people into your sales funnel. It’s not the same thing as selling. Think of lead generation as gathering intelligence on your customers. You’re getting to know:
  • Social media marketing has reduced costs for 45% of businesses.
  • Revenue increased for 24% of businesses when they utilized social media for lead generation.
  • Almost 68% of businesses are using social media to generate leads.
  • Biggest social media barrier for 77% businesses is a limitation in lead improvement
  • An average lead costs 10-150/lead on Google and 14-54/lead on Facebook. That’s a 32% cost efficiency through social media advertisement.

How to get more leads on social media

Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, it’s probably a good fit. Here’s how to get more leads on social media, and how to see results.
  • Optimize your profile

  • Create clickable content

  • Design user-friendly landing pages

  • Use social lead ads

  • Offer the right incentive

  • Personalize your offer

  • Measure and refine with analytics

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